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New Zealand Made
Crafted with care using premium ingredients from New Zealand's pristine landscapes.
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8 Superfoods
Packed with nutrient-rich superfoods to support your pet's vitality and well-being.
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Grain-Free
A wholesome, grain-free recipe for sensitive tummies and natural energy.
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Whole Pet Health
Balanced nutrition to promote healthy skin, coat, digestion, and overall wellness.
Top Choices
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Wishbone Roost for Dogs - New Zealand Chicken, 4lbs & 20lbs
5.0 / 5.0
(23) 23 total reviews
Regular price ₩22,000 KRWRegular priceUnit price / perSale -
Wishbone Roost for Cats - New Zealand Chicken, 4lbs & 20lbs
4.94 / 5.0
(31) 31 total reviews
Regular price ₩22,000 KRWRegular priceUnit price / perSale -
Wishbone Pasture for Cats - New Zealand Lamb, 4lbs & 20lbs
4.93 / 5.0
(15) 15 total reviews
Regular price ₩22,000 KRWRegular priceUnit price / perSale -
Wishbone Pasture for Dogs - New Zealand Lamb, 4lbs & 20lbs
4.65 / 5.0
(20) 20 total reviews
Regular price ₩22,000 KRWRegular priceUnit price / perSale

Why Wishbone?
We have something for every pet with our wide range of recipes that include dry food, freeze-dried toppers and wet cans at prices you'll love.
- Nutritionally dense
- Packed with delicious, natural ingredients
- Superfoods for a daily immune boost
- Taurine-enriched for strong, healthy hearts
- Sustainably-sourced natural ingredients
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@franky_and_floyd
Shop Now" We love pasture raised New Zealand Lamb, so much that we have our own flock. Wishbone pet food ticks those boxes and also includes vitamins. "
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@mickys_pets
Shop Now" Leia’s Winter Self Care Tips is to dress warm and eat nutritious food! 🥰🧣🐟 Thank you @wishbonepetfood for filling her belly with goodness! 💖 "
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@otisandtheodore
Shop Now" Wishbone Pet Food is my love language for my dogs - absolutely loving the new pastel packaging and can’t decide which flavour is our favourite! "
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@chesterandbarney23
Shop Now" Presenting @wishbonepetfood Campaign to welcome their new packaging What is your love language ? Barney’s love language is acts of service. "
New Arrivals
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Wishbone Tuna & Salmon - Cat Urinary Care Topper in Cans 85g
Regular price ₩4,000 KRWRegular priceUnit price / per -
Wishbone Tuna & Pumpkin - Cat Urinary Care Topper in Cans 85g
Regular price ₩4,000 KRWRegular priceUnit price / per -
Wishbone Tuna & Chicken Liver - Cat Urinary Care Topper in Cans 85g
Regular price ₩4,000 KRWRegular priceUnit price / per -
Wishbone Tuna & Beef - Cat Urinary Care Topper in Cans 85g
Regular price ₩4,000 KRWRegular priceUnit price / per

What Makes Us Unique
Our holistic approach to nutrition starts by choosing the best, natural ingredients from one of the most pristine places in the world - New Zealand.
Discover More
Let customers speak for us
from 957 reviewsMy cat developed a food allergy and had to have expensive hypoallergenic food that she hated. Suspecting it was fish she was allergic too, we found out that Wishbone graze is the only supermarket cat food that is fish free and bonus is that she loves it! She is still symptom free and her coat is shiny. So happy to find an affordable, NZ made cat food with good ingredients.

My cat developed a food allergy and had to have expensive hypoallergenic food that she hated. Suspecting it was fish she was allergic too, we found out that Wishbone graze is the only supermarket cat food that is fish free and bonus is that she loves it! She is still symptom free and her coat is shiny. So happy to find an affordable, NZ made cat food with good ingredients.

Improves overall health, keeping my pup thriving. Awesome Pawsome treats are a game-changer!
![[Bundle of 6] Awesome Pawsome All Natural Dog Treats](https://cdn.shopify.com/s/files/1/0700/8849/1221/files/46_120x120.png?v=1742374166)
Boosts immunity with essential benefits. Awesome Pawsome treats are key to my dog's health.
![[Bundle of 6] Awesome Pawsome All Natural Dog Treats](https://cdn.shopify.com/s/files/1/0700/8849/1221/files/46_120x120.png?v=1742374166)
Wholesome goodness that makes my dog happy. Awesome Pawsome treats are a must-have!
![[Bundle of 6] Awesome Pawsome All Natural Dog Treats](https://cdn.shopify.com/s/files/1/0700/8849/1221/files/46_120x120.png?v=1742374166)
Wow, Wishbone has outdone themselves with their Ocean Dog Starter Kit! Our dog, Milo, is obsessed with the taste. The small bag was perfect for testing it out, and now Milo won’t settle for anything else. Off to buy the big bag now. A fantastic find for any dog owner!

I was searching for a new cat food that wouldn’t just be healthy but also appealing to my picky eaters, Mittens and Boots. Wishbone Roost has exceeded my expectations. Both kitties devoured it, and now it's a staple in our home. Big bag, here we come!

I decided to try the Wishbone Ocean Starter Kit after reading about their use of superfoods and quality protein. The difference in our dog’s coat and energy is noticeable. It’s a product you can trust, and it’s clear it’s made with fresh ingredients here in NZ.

The Wishbone Roost Cat Starter Kit is a hit with my cat, Marmalade. He's a tough critic, but he approved of this food right away. It's nice to find a product that is both healthy and delicious for him. Looking forward to purchasing more!

I'm very particular about what I feed my cats, and the Wishbone Roost kit has met all my criteria. Both my cats, Luna and Coco, loved it. I'm happy to support a Kiwi company that puts such care into their products. Big bags are next on our list!

Our fussy eater, Whiskers, took to the Wishbone Roost Cat Starter Kit immediately. It's not easy to find something he'll eat without fuss, so this was a wonderful surprise. The ingredients are impressive, and it’s made locally! We'll definitely be getting the larger size.

I've been feeding Wishbone to my two rescues for YEARS now. They absolutely thrive on this food - their coats always sleek and shiny, we never have any health issues and the dogs come running for their food each and every meal. I love that Wishbone is all natural, made in the best country in the world (New Zealand) so I know the ingredients are absolutely PREMIUM, and it's packed full of additional superfoods for an all around excellent diet. I love being able to purchase different bag sizes as well for travel or home. I have tried majority of the brands on the market and I can 100% say with confidence we will not be trying any others again!

I've been feeding Wishbone to my two rescues for YEARS now. They absolutely thrive on this food - their coats always sleek and shiny, we never have any health issues and the dogs come running for their food each and every meal. I love that Wishbone is all natural, made in the best country in the world (New Zealand) so I know the ingredients are absolutely PREMIUM, and it's packed full of additional superfoods for an all around excellent diet. I love being able to purchase different bag sizes as well for travel or home. I have tried majority of the brands on the market and I can 100% say with confidence we will not be trying any others again!
![[Dog Trial Pack] Wishbone Graze New Zealand Beef and Lamb Dry Dog Food, 60g](https://cdn.shopify.com/s/files/1/0700/8849/1221/files/72_120x120.png?v=1742374300)
I first bought Wishbone 9 years ago, back when they had the Lake (Duck) option. It was the best food I'd fed our Lab (and we tried a number in both UK & NZ), judging by the output. I only stopped using it because the price literally doubled overnight.
I never did find anything better. Fast forward to now, and I have a very picky Vizsla as well. They're both now on the Lamb, and it agrees with them both better than any of the many foods we've tried. In my Labrador-only days I preferred a larger bag, but the Vizsla is so picky she refuses food if it's been opened for too long, so the 9kg bag is actually a bonus for me.

I first bought Wishbone 9 years ago, back when they had the Lake (Duck) option. It was the best food I'd fed our Lab (and we tried a number in both UK & NZ), judging by the output. I only stopped using it because the price literally doubled overnight.
I never did find anything better. Fast forward to now, and I have a very picky Vizsla as well. They're both now on the Lamb, and it agrees with them both better than any of the many foods we've tried. In my Labrador-only days I preferred a larger bag, but the Vizsla is so picky she refuses food if it's been opened for too long, so the 9kg bag is actually a bonus for me.
![[Dog Trial Pack] Wishbone Pasture New Zealand Lamb Dry Dog Food, 60g](https://cdn.shopify.com/s/files/1/0700/8849/1221/files/74_120x120.png?v=1742374357)


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